Family-run · Stockholm · Since 2013

Capitalizing, Consulting and opening Networks for innovative Start‑ups and Scale‑ups

We are entrepreneurs before we are investors — twenty plus years building and scaling companies across Europe, not a fund handing out other people’s money. Our own capital, our own hours, and a network built by doing the work.

Talk to us → Our six C’s

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Henrik S. Svensson, CEO, Founder & Owner of Gjallarhorn AB — Henrik S. Svensson CEO, Founder & Owner

Gjallarhorn is the company of Henrik S. Svensson, who from 2006 to 2023 was CEO and co-founder of InterNestor GmbH in Cologne — Europe’s largest online producer of individualised pastries, behind deineTorte.de, votreGateau.fr, dinTårta.se and jeeigenTaart.nl. The company was later sold to Dr. Oetker, one of the world’s largest food producers. When Henrik left as CEO it employed around 200 people across multiple European markets.

20+yrs

Building start-ups

Current holdings

Languages

SV · EN · DE

Areas of Focus

Three industries we know from the inside

Foodtech

A long background in just-in-time production, distribution, marketing and sales of individualised pastries internationally. We know this industry and where we can contribute.

Why Foodtech →

Fintech

Most customers are still stuck with old banking: a bad login, slow processes, little transparency. Security, availability and cost efficiency are where we look.

Why Fintech →

Lifestyle

Family, health and adventure are keystones of our culture. Preferably products and services we would happily use ourselves.

Why Lifestyle →

Our six C’s

What we look for, written down. Most of it is about the founders — because ideas are cheap and execution is everything. An average idea executed well is still often a great business.

Commitment & grit

Are the founders and the people around them prepared to go the distance?

Competence

Does the company have what it takes to reach the aim it has set?

Capital

Can the founders raise what they need without losing their own incentive along the way?

Customer-centric

Does the product or service solve a real problem, or meet a demand that genuinely exists?

Competition & uniqueness

How easily is this copied? How much pricing power is left in three years?

Co-investors

An investor can make or break a company. We are careful about who we sit beside.

Our core values

Competence Intensity Resilience

We are fans of iterative progress. Rather than chasing an ideal but unrealistic idea, go with what you have and constantly reimagine and improve where you stand. Each time you solve a hard part of a business, it becomes harder to copy. In the hardship, value is created.

We are always happy to listen.

We are not actively searching for new investments right now — our operational focus is on Invajt and Optimize. But good projects have a way of changing plans, so tell us what you are building.

Where to find us Hälsingegatan 14, 113 23 Stockholm, Sweden

Pitch us

Four short questions about you and what you are building. It takes a couple of minutes.

Capitalizing, Consulting and opening Networks for innovative Start‑ups and Scale‑ups

Areas of Focus

Foodtech

Fintech

Lifestyle

Current Investments

Covr Security

Invajt

Optimize Nutrition

Omnio